Sunday, March 04, 2007

Ambitious Claim

When I see claims like this one I feel like doing a bit of mythbusting. How can someone seriously make such a claim? There must be at least 10,000 different cabernet sauvignons being made on this planet alone, and I don't think Mr. Jukes has tasted them all. I do have to admit that Concha y Toro generally makes good value wines. Their Casillero del Diablo, Cabernet Sauvignon Reserva, 2005 is certainly a smooth effort that glides down effortlessly - hey, maybe a little too effortlessly, leaving very little to actually savour. What I am trying to say (without all the wine critic gobblydook), is that this is an extremely average wine. I give it an "OK", it struggles to find value at $13 a bottle. I can think of many wines that beat it for value (but, wait a minute...they said best cab...hmmm...coming to think of it, there aren't many good cabs around for that price...nevertheless, I stick with my initial feeling - how can any rational person make such a claim?). My next beef with such marketing: the wine that earned the acclaim may have been from the 2004 or even 2003 vintage - these guys often just slap these claims on later vintages that don't deserve it...more misleading advertising!
ps: I love the little devil on the label...I think this guy is the guilty party...


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